What is customer information processing models?
There are many models to inform processing some so complex that they render themselves relatively useless in term of practical applications. We are going to look briefly at two of the more practical information process models 1 for display ads and one for websites.
if the customers emotional responses to the ad content are are positively or negatively reinforced for their attention may be paid to the ad and for the learning may take place until the brands attributes are accepted.
there are some stage of information processing which can be used to review the effectiveness of an ad for promotional content for overall page template layouts on a site.
Exposure is the message there long enough for customer.
Attention, what grapes of attention movement colour...
Comprehensions and perceptions. How does the customer interpret the the stimulus?
Read tension. How well can the customer recall their experience?
They also theorized that brand attitude will be directly affected by the appropriateness of the sequence of emotions in counted during a visit to an online advertisement and by the appropriateness of the final emotion experienced.
Example the one who paid the most attention was of 4 year old boy. His mother tagged him along you read but the kid stopped to look at the the finally the mother post hard and the child continue to work turning his head all the timefinally the mother pushed hard and the child continued to walk turning his head all the time. This action was repeated by several other children.all the parents without exceptions forced them to move on.
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