What is A/B testing?
There are two different versions of a page or a page element such as a headings image or bottom. the goal is to increase page or site effectiveness against key performance indicators including click-through-rates conversion rates and revenue for visit.
When completing AB testing, it is important to identify or realistic base light or control page to compare against. Tune your alternative can be compared to the previous control which is known as A/B/C test.
Multivariate testing
Multivariate testing is a more sophisticated form of ab testing which enables simultaneous testings of the page for a different combination of page elements that are being tested.
Page headlines; message and typography
Main image
Page copy
Benefits messages.
This enables the most effective combinations of design elements to achieve increase convergence.
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