How to transform your business.
you have identified the main social media marketing strategies for the final crucial area to think through is how you will make the necessary changes happen. This is where many companies fail to commit fully to social media since this change, as with all major businesses change, can only come if sponsored by the most senior managers as they buy into it so in the final section for this step we will go into this in a bit more detail.
To help manage change, these are some key areas of delivering this transformation that we have seen in companies that have worked with and advised:
- Set the scope for social media activities to communicate to staff
- Review social media capability and priority
- Governance: define who is responsible for social media
- Review brand personality and vision.
Social media adoption framework
Leadership/Direction
Experimental:
0 Comments