How to apply the marketing mix in digital marketing?
Marketing change every part of the organisation. There is a way of structuring categorised the set of decision variable is the marketing mix.
*Product
*Price
*Place
*Promotion
*People
*Processes
*Physical evidence
*Partnerships.
Now we are using the marketing mix, marketing strategy first determined target markets and required brand positioning. The excellent market think beyond the short-term mix and think long term.this means choosing a mix that nature's lifetime customers and gross share of wallet.excellent marketers have database skills, partnership skills and relationship skills built-in to all their decision regarding the marketing mix.
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