Forward planning in digital market
Creating structure digital marketing plan is a reason to canvass college taking them through the stage of of situations analysis etc.
Situation analysis.
the current use of digital technology and multi channel marketing how do they rate the capability?. Involve them in creating s w o t analysis with a key issue summary.
Objective setting.
find a method of sowing how digital channel objective align with current business goals and strategic initiative.
Strategy setting.
it is in review the options by asking them to score the value of different business options considering the value to the business and the cost.
Tactics.
tractors are less relevant but you can give illustration of the different approaches.
Action road map can be created to show priorities and add a discussion of what should happen when.
Control.
use the analytics reporting not just to show returns but make them actionable through legging them with business goals.
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